Advertising on Tiktok statistics

Hey everyone! Ever heard of TikTok? Of course, you have! It’s that cool app where people post little videos of dances, challenges, etc. But businesses are using it to advertise. Do you know??

In this article, I’m going to cover some basic TikTok statistics and facts you and stats marketers need to know in order to make an informed strategy choice. I’ll talk a little bit about advertising on TikTok today, and give you some cool stats. Ready? Let’s go!

Businesses Advertise on TikTok. Why?

First things first, why TikTok?

In 2023, TikTok remained one of the most popular social media platforms. Although behind Facebook and Instagram in popularity, Tiktok’s rise shows no sign of stopping. TikTok With its brand value increase of 215 percent, TikTok is now positioned among the most valuable media entertainment brands in the world

1. Lots of People using It: TikTok boasts millions of users worldwide. Most are young adults, excellent for businesses seeking to reach that age group.
2. People Spend Time There: Tiktok users spend quite a bit of time each day on TikTok. In other words, businesses get a shot at displaying their ads on Tiktok to viewers who really want to see them.
3. Different Ways to Advertise: In-Feed videos and special challenges are some of the ways TikTok offers to show ads. That means businesses have choices to see what works best for them.

Advertising on Tiktok statistics

Although TikTok is the new kid on the block, it has stepped up in establishing itself as an important place for brands, businesses and creative talents to build their following base and populate themselves. No matter if you’re just getting started using the platform or looking to get more into what advertisers are thinking about TikTok, below will be some important stats for your attention.

Indeed, now that you can blow up in one night, most brands have turned to TikTok ads. On TikTok, businesses are willing to shell out $ 50,000 a day for a brand takeover where the minimum of impressions is guaranteed at 5 million. Why? Overall, TikTok marketing and advertising is much pricier than that of Facebook or Instagram. However, they are quite effective at driving better results. Among TikTokers, 61 percent said that they tend to buy from brands they have seen advertise on the app. For once, consider branded hashtag challenges. Spending on branded hashtags yields a response that’s 2.5 times higher than ad spend in at least 90 % of cases.

For effective planning of advertising on TikTok, let’s take a look at some more of these TikTok stats.

• TikTok’s advertising revenue rose 200 % in 2022 alone, to a total of US $ 11.04 billion.
• TikTok’s advertising reach is approximately 885 million people.
• For large brands, TikTok offers five advertising tiers. One of which, reportedly a branded hashtag challenge that costs $150,000 per day.
• The clickthrough rate on TikTok advertisements is 17.9% of all internet users

• More than 63 % of all successful TikTok ads communicate their message immediately.
• By working with creators, view-through rates increase 193 %.
• Ads of tiktok had reached 25 % of female Gen Z users and 17.9 % of male Gen Z users
• TikTok’s ad revenue is higher than Snapchat and Twitter combined.

• A takeover of a brand can cost anywhere from $50K to $100K daily per day, with 5 million impressions guaranteed on TikTok.
• You can send users to a landing page, an app page or your website with TikTok video ads.
• Fully 90 % of branded hashtag challenges generate ROI of at least 2.5 times on the ad spend that led to them.
• Bad hashtags can cost brands more than $100,000 on TikTok.
• TikTok adverts begin at $10 per 1000 views and the minimum spend is $500 per campaign.
• 61% of TikTokers said that they tend to buy from brands that are advertised, and 63 % say that they are brand conscious.
• In-feed ads on TikTok is currently going for $10 per impression with a minimum campaign spend of $6,000.

• 3.7 % of TikTok’s content is produced by brands.
• When it comes to ads on TikTok, 33 % of customers react better when the text refers directly to them
• 50% of advertising has an emotional message

TikTok usage statistics

For marketers, it’s not enough to know who uses TikTok–it’s also important to understand how they use it. But TikTok started life as a lip-synching app, and indeed its function has gone way beyond anyone’s wildest dreams.

• Gen Z uses TikTok as a search engine: around 40 % of this demographic substitute searching for information on TikTok and Instagram instead of Google.
• 78% of TikTok users go there to look for funny or interesting content, and 35.1 % go there to follow or research brands
• TikTok is frequently used as a news tool: Some 32.4 % of TikTok users worldwide say they are on there to stay up with current events. In the U.S., a quarter of all U.S. adults under 30 say they regularly get their news on TikTok

• In terms of total usage time TikTok ranks fifth (after Youtube, Facebook, WhatsApp and Google Chrome)
• According to Pew Research, 16 % of teens say they use TikTok almost constantly (vs. Moreover, 19 % say the same about YouTube).

Few interesting TikTok statistics for marketers and brands

1. How many social media users are on TikTok?

By the quarter of 2023, TikTok had accumulated more than 1.7 billion monthly active users. Reaching one billion users is a milestone few other social networks have achieved, and not only did the company get there–it did so less than five years after its founding. The TikTok app takes second place with a time to 1 billion that is only slightly less. Contenders such as WeChat, Instagram, and YouTube took seven or more years each to collect the same amount. TikTok’s growth has been unprecedented. As of the beginning of 2018, the platform boasted 55 million users. By 2027, it is estimated that number will reach over 2.2 billion.

2. Where is TikTok most popular?

Over the next year or two, TikTok may likely pass two billion users. Although Tiktok app has won worldwide fame (it has even been completely banned in some countries), it is more popular in certain parts of the world than others. As of November 2023, the countries with the most active TikTok users (over 18) are as follows:

1. United States: 116.5 million 
2. Indonesia: 113 million
3. Brazil: 84.1 million
4. Mexico: 62.4 million 
5. Russia: 51.2 million

3. What are the demographics of TikTok users by age?

When formulating your TikTok marketing efforts strategy, it is more important to narrow in on a target Tiktok audience rather than casting about broadly. Although TikTok is the most popular among Gen Z tiktok users and younger people, other demographics are also using the platform more.  Currently, over 1.09 billion in 2023 of TikTok’s users are those aged 18 and above. This is significant because these are the popular TikTok users that brands can advertise to (the minimum user age is 13, but ads can only be shown to users on tiktok over 18)

4. How many TikTok downloads in total?

In 2023 alone, TikTok was downloaded a staggering 672 million times around the world to become the top-downloaded entertainment and video streaming app. In the same category, Netflix is the second most downloaded app of 2022 with some 165 million downloads. Social app also topped YouTube, Disney+ and Amazon Prime Video in terms of total global downloads that year. Yet in 2023, TikTok didn’t just monopolize the charts of downloads at its own category. It also bested all other social media marketing apps as well, and even every mobile app, including Instagram, WhatsApp, CapCut and Snapchat. Overall, since its introduction the TikTok app has been downloaded more than 3.5 billion times.

5. How popular is TikTok? 

Despite having the fastest growth rate and being the most downloaded app in its entertainment category, it has a way to go before it’s on par with some of the other social media giants. TikTok is currently the fifth-most-popular social network globally (closing in on WeChat), ranked by number of active users:

• Facebook: 2.99 billion
• WhatsApp: 2.7 billion
• YouTube: 2.68 billion
• Instagram: 2.5 billion
• TikTok: 1.67 billion

According to forecasts, TikTok will have 2.25 billion users by 2025 with growth still surpassing its competitors. In years to come it is unlikely that anything can stop TikTok from climbing the ranks of social media platforms in user numbers.

6. What are TikTok’s gender demographics?

According to a study, TikTok’s distribution of gender identification among users was as follows:

• 55.3% of average TikTok users identified as female
• 44.7% of TikTok user statistics identified as male

This study excluded other gender representations such as non-binary. But it is worth mentioning that TikTok has also tried to become a safe space for queer and gender expression, banning misgendering and deadnaming from TikTok videos and comments in 2023. This year even TikTok’s own COO came out as non-binary.

7. How fast is TikTok growing?

Although building on its well-received handling of the COVID-19 pandemic, TikTok has grown tremendously over the past several years, taking it to among the top social media apps by user count. Yet even with this growth, TikTok isn’t in fact still growing fastest of any social media app in the world. Actually, it is fourth on the list behind BeReal, Twitch and Linkedin. Its growth rate between May 2023 and January 2024 was 16 %.

8. What’s the ROI of TikTok marketing?

Now that you know how great working on TikTok with influencers can be for your business, what’s the overall return on marketing statistics on this platform? According to one study, TikTok comes in a close second at 16% to tie in with Instagram and YouTube for marketers’ choice of the channel that provides them with the best return on investment (ROI). In another 2023 survey carried out among small business owners, 78 % of this group said they achieved a positive ROI through marketing on tiktok.  These results explain why many marketers are planning to increase their use in the future. 56 % said they would raise their advertising investment on TikTok, which was higher than any other social app.

9. What’s TikTok’s engagement rate?

In 2023, TikTok took the lead over Facebook, Instagram, and Twitter with an average engagement rate of 5.69 %. That is to say that this means brands have a ton of engagement value in the creators they work with. It just needs, however, to be based on each creator’s individual rate. Big-time key TikTok stars actually have rates of 3 % or less. In 2022, their average rate was 15.3 %, making them the influencer tier with the highest engagement. This is very good news for brands. Small influencers means lower rates and accessing highly engaged audiences

Conclusion

TikTok reached a billion monthly active users in less than three years. Facebook took four years to reach similar monthly active user level. Not surprisingly, marketers are now showing up on TikTok. And for young consumers, it is also the source of fascinating social media trends. Powered by its retentive tiktok content, users in the U.S. spend an average of 500 minutes per month using the app, which keeps them glued to their screens for much longer than other typical apps might. Videos need only be quick, so its form isn’t limited to frolics over a dance challenge and lip-syncing (though those are two of its biggest hits). TikTok creators combine the power of social media to explore difficult subjects, call for change, and teach viewers about all kinds of topics.

Are you ready to devise a winning TikTok strategy for your own brand? These TikTok statistics are worth keeping in mind as you start your content creation, so that when you do go about things your target audience will be clear.

Also Read: The Complete Guide to Facebook Video Ads Statistics in 2023