The “Skyscraper Technique” is a well-known and widely-used tactic in the field of content marketing. However, many marketers have been left wondering if this strategy is still effective in light of the ever-changing digital world. So, we came upon a poll of Twitter users to see...

Google Business Page (GBP) recently implemented a new feature that, to many people’s surprise, asks companies to include a link to their Better Business Bureau (BBB) profile in its supplementary assistance flow. In light of the BBB’s recently-revealed problems, Google’s apparent re...

Yoast SEO announced a plugin update on March 2, 2023, for added security, and recommended that all users upgrade immediately. It follows recent findings by Wordfence, which revealed a flaw in a different SEO plugin, and Yoast, which found a similar but less serious flaw in their own code. Yoast clai...