Digital Marketing Service
Digital marketing services are the most sought after services nowadays. Digital marketing encompasses all the marketing efforts in various digital platforms such as search engines, social media, email campaigns etc. It has opened up infinite opportunities for inbound marketing and has established itself as an integral part of business growth. The internet today is entwined with every aspect of life and so digital marketing is indispensable for a brand to grow and thrive.
For any business venture, its online presence dictates it’s authority in the market. According to a study, 89% of the marketers found digital marketing efforts such as search engine optimization very successful. Additionally, they found that methods like PPC or pay per click advertising increased their brand awareness by as much as 80 percent. Another study showed that the contents used as a part of digital marketing attracted three times more leads as compared to paid advertising and cost approximately 62% less than traditional marketing. This points out to the fact that this is the era of digital marketing. It is compulsory for business ventures to harness its power for inducing growth in their business.
Why Digital Marketing is Important?
The platforms for online marketing are search engines like Google, Bing, etc., social media like Facebook, Instagram, etc., email campaigns, LinkedIn, etc. An average Internet user has about 7 social media accounts. 22% of the total population In the world are using Facebook While 29% of adults between the age of 18 and 29 are on Instagram. The staggering amount of users accounts for an infinite source of potential clientele which is why online marketing is the key to customer acquisition as well as conversion.
The group of potential customers available online is a much larger group of people then it is likely to be found traditionally or offline. Digital marketing is the only way to reach out to them which is cost effective as well as measurable. It helps a brand to interact with prospective customers and identify exactly what the customers are expecting from the industry. Armed with this knowledge A brand can formulate the perfect marketing strategy do initiate an interaction with customers as well as establish a foothold in the niche industry.
One of the key takeaways of digital marketing is that the marketing efforts can have a flavor of personalization which is a key ingredient to success when it comes to acquiring new customers as well as retaining old ones. Almost 78% of marketers strongly believe that custom content is where any particular industry is headed. This means that it is essential to create a customer experience that is ideally as one to one as possible.
Digital Marketing Levels the Play field with Competitors
Just like the access to customers online, all the competitors are also available online creating the opportunity for competitor analysis. Successful marketing stunts by competitors act as a lesson for an upgraded plan leveling the field. This is why the arena of digital marketing is highly competitive as well as a creator of equal opportunities. A properly strategized digital marketing plan is the only way to rise above big corporates and established brands.
Who are we?
We, Inteliqo Research and Services, are a digital marketing company specializing in online marketing for diverse industries and brands. We have expert in house strategists who can formulate the winning formula for your brand laying down a concrete foothold in your industry. Our online promotion strategies are highly targeted towards optimization as well as qualified clientele. We guarantee an increase in your revenue within the planned timeframe of the agreement. Starting from planning to execution, we take care of all the aspects of digital marketing for your brand while you focus on your business.
How to Get Success with Digital Marketing?
Our team of writers has come up with a basic guideline that will act as a winning formula for any digital marketing campaign. If you are confused with digital marketing and looking for guidance, go through the following list and you will be right on track.
Map Out a Plan
The first step in a digital marketing plan is to formulate a clear and realistic framework. It is imperative to establish ideally outcomes while also living room for uncertainty. Without choosing a subset of metrics as a base for the formulated strategy, the campaign will likely steer off track failing to reach the end goal. Simplification in delegation and communicating as well as adherence to a clear time frame is the key to an effective framework.
Choose the Right KPIs
The identification of appropriate KPIs at the outset helps to monitor the activeness of marketing actions as well as indicate do the areas that need improvement. It must be remembered that though it is all data the strategy is meant for human experience. The generated traffic is not only a number but also humans. Thus all marketing actions must have a human touch because ultimately customer behavior will affect the returns on investment.
Build an Effective Funnel
All the marketing efforts must conform to the appropriate sales funnel to start an interaction with potential customers and guide them towards making a purchase decision. The widest part of the tunnel would be customer outreach focusing on Brand awareness and engagement. This is the key to dictating new traffic as well as re-engaging with returning traffic. Any content strategist or digital marketing specialist should work the customer true all the faces of the funnel for a high acquisition and conversion rate.
For a truly effective outreach that induces engagement, any digital marketing strategy should be centered around effective advertising which is high quality and has added value. Besides ensuring the contents follow SEO and analytics, the receivers must find a story or value to latch on to.
Be smart and flexible
The objectives of the digital marketing plan must be smart i.e. specific, measurable, attainable, relevant and timely. At the same time there should be room for flexibility within the plan which will make space for current events and unexpected revelations or counter measures in response to viral articles from competitors.
Load up on Evergreen Contents
Various contents have various purposes in content marketing strategy. Evergreen contents are timeless addressing multiple purposes across multiple channels. This will help create a library of relevant content offering the core messages of your brand that remains constant with time.
Respond to Feedback
Always respond to any customer queries and utilize any customer input for adjusting the marketing strategies. This creates a lasting bond with the customers and induces a constant improvement which leads your marketing efforts to a scalable success.
The vast expanse of digital marketing is very challenging and difficult to navigate. Only the best can make it to the shore of infinite opportunities by establishing a brand identity and a loyal customer base. Digital marketing is not one time effort. It is a continuous process that requires launching creative campaigns on a regular basis which is it is in the best interests of a brand to let the professionals handle all the digital marketing needs.
In case you are looking out for the right digital marketing agency drop us an email at email@example.com or fill the form below