Through social media platforms like Instagram, whose number of users is increasing with each passing day, acts as a medium to promote a product with the help of influencers who got a huge number of followers.
Display ads include pay per click on websites where a visitor visits those pages and does purchases. There is another way of Display ads through banners are a more convincing way of promoting products. Display advertising results to be more enriching for small markets or businesses.
Since, with no knowledge of digital marketing, small business falls into the trap and makes it beneficial for the big business tycoons to expand their company in the market.