LinkedIn lead generation statistics

Dibbyyan Nath
10 Min Read

For business professionals, there’s no better place to market than LinkedIn. It is truly a powerful platform for raising both name and income as a B2B business.

LinkedIn is continuously adjusting its position in the market. Statistics released by the social company show that audiences exposed to brand messages on LinkedIn are 6 times as likely to convert. Yet without a firm strategy in mind, the process of lead generation on LinkedIn can seem daunting. This blog, I’ll be sharing the tremendous benefits that I’ve gathered on how to use this platform most effectively in terms of connecting and networking and using it as a vehicle for business growth. So, sit back and follow me on this interactive voyage of discovery!

Why LinkedIn Matters

In my exploration of the world of professional networking, it’s no surprise that LinkedIn has become a giant for linking people with common interests and commercial relationships. The combination of professional profiles and content sharing on the platform, along with conversations via LinkedIn messaging groups allows it to be an unprecedented environment for interaction. LinkedIn’s range of potential customers stretches from job seekers all the way to seasoned entrepreneurs, making it a sort of melting pot for lead generation

LinkedIn Statistics to Generate More Leads in 2024

Linkedin recently introduced a new set of creator mode features to amplify the voice of its thought leaders. People say so LinkedIn has become a new top choice for industry leaders. And why not?

This softens the formal tone of the email and encourages response by bringing you in touch with your followers. Further, for companies, LinkedIn has introduced some fantastic new features like Post Templates, Link Stickers and Pinned Comments to help businesses improve their interaction with their community and drive them on. If you want to achieve well-considered marketing plans, then take from the following LinkedIn statistics.

LinkedIn Demographics Statistics

More than 875 million people from over 200 countries use LinkedIn. Its affluent demographic has 65 million decision-makers and 10 million C-level executives.

linkedin demographic statistics infographics
  • LinkedIn has more than 850 million members in over 200 countries.
  • Males account for 57.2% of LinkedIn users; females, 42.8 %.
  • By 2025, the number of LinkedIn users is estimated to exceed one billion.
  • 25 to 34.years old comprises 59.1 % of the LinkedIn users
  • More than 75 % of LinkedIn users live outside the United States.
  • According to a study, of internet users aged between 46-55 years old, 40 % use LinkedIn.
  • In terms of generation, 20.4 % of LinkedIn users are millennials worldwide.
  • Since its launch in 2021, the creator mode has been enabled by more than five and half million people.
  • Over 17 million opinion leaders on LinkedIn.
  • In the U.S., there are 190 million users of LinkedIn.
  • There are 180 million senior-level influencers.
  • LinkedIn has 65 million decision-makers and 10 million C-level executives.
  • More than half of U.S. members on LinkedIn earn $100K or more a year.
  • According to Statista, after the U.S., India(87 million), Brazil(54 million) and China (50 million) are countries with most users of LinkedIn

LinkedIn lead generation statistics

As one important aspect of running any business, I would like to touch on the platform for lead generation. In general, lead generation means getting potential customers interested to increase future sales. It is an important link in the sales process of many companies. A lead is anybody who has shown interest in a firm’s products or services, but is not yet actually qualified to buy.

Generating leads and traffic to one’s site is the biggest marketing problem for over half of all businesses. If this is something you have trouble with, brush up on these key LinkedIn marketing statistics to find out what needs fixing.

Linkedin Lead Generation statistics
  • Compared to a few years ago, the three hardest things about sales are getting responses from prospects, touching more than one decision-maker, and closing deals. (Hubspot)
  • Four in five qualified leads rely on word of mouth (55 %), customer references (46 %) and media articles (38 %) to make purchase decisions. (Global Media Ltd)
  • In 2018, e-commerce sales totaled $ 2.842 billion, and in 2019 were up to $ 3.453 billion. (vpnMentor)
  • Multi-step forms in WordPress can increase conversions by 300 %. (Venture Harbour)
  • Online buying is most prevalent in the United Kingdom, the United States, and South Korea.
  • CRM Deployment for Collecting Lead Data: 45 % of companies report the use of a CRM, and among those, 84 % employ some form of lead scoring.
  • Spreadsheets are still used by 17 % of people to store lead information.
  • Web forms are the most popular method of capturing leads and traditional data entry is next in line.
  • Of local mobile searches, 18 % lead to a sale within one day. (Global Media Ltd)
  • 98 % of your site visitors leave without leaving any contact information, making it hard to nurture leads. (Marketo)
  • The top 3 lead generation methods are email, event, and content marketing on LinkedIn. (DM News)
  • Marketers say that lack of people, money, and time are the reasons why they don’t already have a b2b lead generation strategy in place. (B2B Marketing Community)
  • Most marketers in 2023 will admit that the budget for lead generation must rise to catch up with competitors.
  • For most marketers, the top LinkedIn lead-generation strategies are websites, email marketing, and SEO.
  • One quarter of small businesses have no idea what their lead generation conversion rates are. (Global Media Ltd)
  • New ones can cost you 5 times as much to acquire.

LinkedIn Usage Statistics

For professionals seeking insight into the latest industry trends, Linkedin is a veritable goldmine of knowledge. The Linkedin’s content formats are being exploited by brands and businesses to enhance their voice. And to promote it, they are handing the baton to employee advocacy

  • Each week, 52 million people use LinkedIn to find jobs. If your company is looking for new employees, your LinkedIn business page can be a good source. When hiring managers aren’t able to screen new hires in the flesh, tools like LinkedIn are all the more valuable.  81%  of talent professionals think virtual recruiting will be a reality long after the pandemic.
  • Every minute, 8 people are hired through LinkedIn. That last LinkedIn stat didn’t convince you that it is worth having a substantial presence on this network? This one will. So any firm which wishes to hire new employees in 2022 must have a spruced-up LinkedIn Page, and can also use it to screen potential candidates.
linkedin user statistics job hiring infographics
  • On average, 101 job applications appear on LinkedIn every second. Just to throw this already remarkable figure into perspective, that works out to six thousand applications sent every minute; 363,600 sent every hour; but perhaps most impressive of all–every day some eight million LinkedIn users job applications just like these are mailed.
Job Application on Linkedin 
  • Every day, 16.2 % of US LinkedIn user statistics log in to the website. Daily active users (DAU) make up 16.2 % of LinkedIn’s total 875 million members, corresponding to some 141 million people who log in to the network every day.
Linekdin United States user statistics
  •  At least once a month, 48.5 % of users in the US use LinkedIn. That’s an estimated 424 million MAU, which means that for marketers this is a potential resource of hundreds of thousands of decision-makers all over the country.
  • On LinkedIn there are more than 36,000 newsletters. Among them are newsletters by Melinda Gates, Richard Branson, Ariana Huffington and different publishers. Those 36k newsletters have 29 million unique subscribers.
  • Each week, 40% of LinkedIn visitors organically ride the wave onto a page. Nowadays, organic engagement is difficult to get. But on LinkedIn, 40 % of visitors interact with a page naturally each week. That’s an impressive statistic showing the staying power and importance of the platform in the market.
  • Pages that post weekly have followers 5.6x more followers more than those posting monthly. Ever wonder how often you should post on social media? Statistics from LinkedIn reveal that pages which post weekly have 5.6 times more followers than those posting once a month. So if you want to expand your social media base for business, at least post once a week.

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Dibbyyan Nath is a well-known entrepreneur, philanthropist, and the Chief Creative Officer of Inteliqo Research and Services. Mr. Nath, over the past two decades, has donned a lot of hats, while writing has remained his first love. Now he aims to express his experiences, as the head of a digital marketing, content creating, and website development company, through his love for writing. To keep up with the young entrepreneur and his thoughts
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