Professional agencies have access to the right distribution network to publicize. Then the perfectly written documents made by their proficient writers. They help spread the word about the company’s services. And also build a sense of trust and credibility on the market.
It is true that the benefits of press releases are not scalable. Which leads to the reluctance of business owners to spend a significant budget on it. But its effectiveness in boosting a company’s marketing campaigns. This is exactly why professionals should be hired for PR writing services.
Research has shown that press releases are viewed about 275 times in a week attesting to their effectiveness in propagating the brand identity. Besides, the media view press releases approximately 70 times a week. This incites the interest of journalists that bolsters future press coverage.