The “Skyscraper Technique” is a well-known and widely-used tactic in the field of content marketing. However, many marketers have been left wondering if this strategy is still effective in light of the ever-changing digital world.
So, we came upon a poll of Twitter users to see if they still think the Skyscraper Technique works. Out of 1,242 votes cast, 61% were in favour, while 39% were opposed to the idea.
The Skyscraper Technique is a method for producing superior content by studying what already exists in your field and building upon its success. More detail can be added, multimedia features added, or the overall design and user experience can be enhanced. On the other hand, others claim that this strategy is overdone and that success cannot be ensured by just producing material that is longer and more in-depth. With 61% of respondents agreeing that it is still effective, it is apparent that many marketers are still finding success with this approach.
Success with the Skyscraper Technique will depend on a variety of things, including the calibre of your material, the strength of your competitors, and the efficiency with which you promote and disseminate your product.