Social media advertising effectiveness statistics

Dibbyyan Nath
17 Min Read

Let me give you a simple scenario- While you are scrolling on your favourite social media app, sometimes an ad shows up. Ever happened to you?? If yes, Do you ever asked yourself whether these ads are really effective or not? Well, let me tell you that Yes, there are some great benefits of using these top social media advertising as it builds awareness, generates leads and sell more online.

So, now how to know if advertising is effective or not?

The most important indicator of whether advertising has worked or not is sales made in the particular period or the total sales of the product or service. An alternative metric to assess the effectiveness of an ad campaign would be to look at the conversion or response rate which is the proportion respondents from the total number of viewers.

Let me now guide you with Social media advertising statistics to know for better understanding-

Social media advertising statistics

Let’s zoom into the present-day market. The social media advertising scene is set aflame of a 15.2% increase of spending over the previous year. Yep, you heard that right. Social media advertising across India and other countries is no longer just keeping pace — it’s setting the pace.

  • In 2023, there are about 4.89 billion internet users worldwide.
  • Advertising expenditure on social media is expected to exceed $178 billion in 2023.
  • By 2024, there will be over $270 billion spent on social media ads.
  • The global social video advertising market is projected to grow to $79.28 billion by 2024.
  • Approximately half of the customers aged between 18 and 29 admit their purchase is an outcome of a social media promotion.
  • In 2022, social media made up 33% of the expenditure on all digital advertising.
  • The number of hours per day that people spend on the internet for social media use has already exceeded 151 minutes.
  • TikTok remains the fastest growing platform, with a record 100 percent increase in users between 2020 to 2022.
  • Within the last year, number of social media users growth has been minimal at 3% YoY.
  • 50%  of all social media marketers who have run ads on any social media site for the period of not less than two years see the increase in revenue.
  • The CPM of social media advertising in Q2, 2022 amounted to $6.79 USD.
  • By year’s end, social media ad impressions are projected to increase by an additional 30%.
  • Marketers use YouTube, Facebook, and LinkedIn as the first three sites for loading up organic videos and video ads.
  • Globally, social media ad click-through rate is at 1.2%.
  • By 2027, social media ad spending globally attributable to mobile sources is expected to amount to 130.5 billion dollars

Now let’s break it down and check for some various social media stats-

Insights on social media advertising statistics in leading platforms

Organic social media and advertising on social media are two distinct entities. In this blog section, we have put together a lot of the social media statistics, however, if you want to know social media advertising statistics you are in the good place.

Twitter Ad Statistics:

twitter ad statistics
  • In 2022, Twitter channel recorded $6 billion USD of ad revenue.
  • Advertising through twitter achieves 10.7% of the whole internet users with a potential of reaching over 544 million individuals.
  • 63% of men comprise Twitter’s ad audience.
  • In 2023 social media accounts users spend at least 6 minutes per day on the app.

Instagram advertising Statistics:

instagram advertising statistics infographics
  • By 2023, Instagram’s ad revenue is estimated at $50.58 billion.
  • There was a 17% growth of Instagram’s ad CPM in Q3 of 2022 and it has increased by 55% during this past two year.
  • The platform is very attractive in the aged between 18 and 34, comprising over sixty per cent of the target advertising audience.
  • According to research, Instagram ads can reach 76% of the population aged 13 and above in Turkey.

Snapchat Social media advertising effectiveness statistics:

  • There are 575.7 million reachable persons in Snapchat, and ad reach had increased by 7% in 2023.
  • Users who see an ad on Snapchat are 34% more likely to buy the advertised goods and services compared to others.
  • The U.S. digital market only takes up less than 2% while it reaches almost fifty percent of American Smartphone owners.

LinkedIn Ad Statistics:

linkedin advertising statistics infographics

YouTube Ad Statistics:

youtube advertising statistics infographics
  • The total population with a potential reach of 2.51 billion on YouTube is 31.5%, and 49.6 % of total internet users.
  • Ad reach increased by 9.8% year on year for YouTube.
  • Viewers pay more attention to mobile YouTube ads, which is 84 percent higher than that of traditional television spots.

TikTok Ad Statistics:

tiktok advertising statistics infographics Social media advertising effectiveness statistics
  • In 2022, the application saw a total of 672 million downloads, which brings the total number of times the app has been downloaded to 3.3 billion.
  • Potential Reach of TikTok Ads is 109.5 million.
  • The advertised audience at Tiktok is more female than male (53.1%).

Facebook Ad Statistics:

facebook advertising statistics infographics Social media advertising effectiveness statistics
  • FB is set to rake in $75.11 billion worth of ad revenue from a potential 2.08 billion reachers in 2024.
  • Facebook ads can reach 62.5% of the US population, age range 13 years and older.
  • Facebook users who are 25-44 years are the biggest demographic with a whopping percentage of 48.8%.
  • In fact, only 12.5 percent of Facebook’s ad audience is above 55 years.

Let me now give you a breakdown of Social Media Usage by Age

Social Media Usage by Age

Among the age groups, Gen Z and Millennials are the most dominant and popular social media users.

It is observed that the usage of social media diminishes with age. This is rather appropriate considering that it is the teenagers who have grown up with Facebook.

The breakdown of total users in each age group:

Age GroupPercentage (%)

The decline from 50 to 66+ is substantial. This might have resulted from the fact that the people aged 65+ never adjusted to social media unlike the other demographic groups.

Performance: What Results Can You Expect?

1. Increased Brand Awareness:

  • Indicators: Impressions refer to the total views of the ad, reach covers the unique individuals exposed, and brand mentions measure discussions.
  • Outcome: They become widely known because of successful brand awareness campaigns. A broad audience reach also raises awareness of a particular brand while encouraging positive sentiment to the brand among online users.

2. Audience Engagement:

  • Indicators: User interactions include likes, comments, and shares, whereas clicks are the count of times users click on the ad.
  • Outcome: Active participation and community interaction are enabled by engaging content. Virility potential stretches reach organically while user clicks indicate real interest and may imply conversion intent.

3. Lead Generation:

  • Indicators: CTRs measure the number of clicks, Form submissions provide personal information, and New Follower acquisition refers to gaining new followers.
  • Outcome: Lead generation campaigns involve a direct approach with the probable buyers. The initial process of capturing user information is key because it paves the way for subsequent engagement, and this increases the follower base and the larger prospective pool of leads.

4. Increased Website Traffic:

  • Indicators: CTR is a measure of user clicks on the ad and the number of website visits..
  • Outcome: Targeted traffic to the site makes customers see what the site offers and this increases the probability of turning the visitors into converts. Specific goals on the site are achieved with the measured increase in website visits.

5. Conversions and Sales:

Indicators: Conversions, sales and return on ad-spend (ROAS) are metrics which are used to assess the success of social media marketing strategy.

Outcome: The concept revolves around converting user interest in the product into quantifiable actions that can lead to sales. ROAS calculation, therefore, gives an insight into whether advertisement has been a money-saving venture or not.

Social Media Advertising Statistics: 7 social stats that you ought to know

Great, you’re in the right place because I have a secret to tell you some shocking truths about the right social media advertising stats. Rest assured, these digits are not merely statistics. They are the special ingredient to rev up your next campaign. Let’s dive in!

User Data

1. The Global Stage: 4.89 Billion Social Media Users

social media user statistics

Guys, guys! It is a whole lot of money! Hold onto your hat. The current tally puts the global social media users increased at 4.89 billion. So that half of the world connected through likes, shares, and retweets. If you are not taking advantage of this global community, then you are leaving money on the table.

2. Mobile Mania: According to statistics, 98 % of social media users do all their access through mobile.

social media device user statistics infographics

This is not surprising considering that our modern world hardly leaves us without our smart phones which become a part of us. Almost all of the social media users (a whopping 98%) access their favorite platforms through their mobiles. If you ignore making your ads mobile friendly, then you will certainly say goodbye to a huge portion of your target market.

3. The Age Game: 42% of millennials & 7. 50% of Gen Z deem social media as an important ad channel

Be it, children, teenagers, young adults or old people, social media is everywhere. As far as business advertisement concerns, you would like to reach people who are at the right locations. Social media in the eyes of Millennials and Gen Z is the most appropriate advertising platform. Users are interested in seeing only relevant adverts on social networks. People tend to have interest in the advertising channels that deal with things of their likes and interest. Secondly, the use of advanced targeting makes social to be the ideal space to advertise people again. These business social media statistics illustrate the fact that social media portals are among the places that could possibly connect people who are interested in your industry, products, or services.

4. The Visual Impact: Twitter Images Increase retweets by 150%

The picture is worth a thousand words, no? However, it goes up to 150% more retweets in the “twitterverse”. Yes, the VIPs of engagement involve tweets that include pictures. Thus, do not neglect the visual images; they are your tickets towards more visibility and interpersonal communication.

5. The Video Revolution: According to studies, social media campaign video content generates 1,200 shares than mixed text and image content.

With regard to social promotions, the key is to develop materials that your target market will respond well to. Advertisers tend to use videos in most cases. The people find such videos interesting and they in turn learn more about what businesses are. The fact that more than half of Twitter’s revenues from advertisement originate from video advertisements clearly shows that videos work very well on social platforms. Videos are 1200% more shareable than both text and images combined. For a viral message, move it!

6. The Facebook statistics Empire: 2.91 Billion Monthly Active Users

If you are using effective social media sites to advertise, then you should only consider large scale platforms where you can reach numerous individuals. It also has a large population due to the many advertisers that use facebook. There are currently more than 7 million advertisers using Facebook for outreach of new customers, leads, and revenues generation when looking at the social media advertisement statistics. In essence, if you don’t get using the power of Facebook ads your business must be missing a large market. But it’s not just a platform, it’s a digital universe where your brand will shine and be appreciated.

7. The Conversion Wonderland: Average Conversion Rate for Instagram Ads is 1.08%

It’s time for rethinking if Instagram doesn’t feature it in your advertising strategy. Instagram ad is a conversion wonderland with the average conversion rate of 1.08%. A perfect recipe of pictures and activated followers leads to transformed likes into sales.

Looking at social networking advertisement statistics will show you the effect of use of social media advertising and why your business may need to adopt social advertising. You will expand your business when you invest social media by finding new leads for your business.

Wrapping up

The social media ads have become an essential tool for any brand seeking to find their consumers where they exist. However, a one-off or generic approach is not sufficient because brand managers must consider their audience, platform, as well as the type of content they are sharing. You need to remain updated on the latest social media marketing statistics in order to streamline your strategy, as well as set realistic targets. I hope that this social media content stats aid in your quest for solutions. Go through them, it’s absolutely worth doing – try bookmarking these if you haven’t done already. Check these stats and then head straight into roundup for the best social media management tools that will keep your brand memory alive and consistent among social networks.

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Dibbyyan Nath is a well-known entrepreneur, philanthropist, and the Chief Creative Officer of Inteliqo Research and Services. Mr. Nath, over the past two decades, has donned a lot of hats, while writing has remained his first love. Now he aims to express his experiences, as the head of a digital marketing, content creating, and website development company, through his love for writing. To keep up with the young entrepreneur and his thoughts
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