
Importance of Social Media in Branding.
In this digital age, everything is online, and social media management is a part and parcel of doing business. Promoting brands and products in social media is like advertising to users and it also makes customers compare among products, since, there are possibilities of getting more suggestions and hence, makes it easier to decide what to buy and what not to? On these basics, companies take up a survey and try to understand the needs, wants of their target audience.