Google has launched a new user experience (UX) that displays the precise answer to users’ search queries in a huge font highlighted snippet. This move is considered as a testament to the power of pure search in solving problems without the assistance of AI. While the new function is clearly good for consumers, website owners may be concerned about the surge in zero-click searches. With the solution being shown clearly, consumers may not feel the need to go through to the website, which might have a negative influence on traffic and income. However, the actual impact of this modification needs to be revealed. For now, it is obvious that Google is dedicated to making search as straightforward and efficient as possible for consumers.